Explainer Video Case Studies: What Worked for Public Transit and Why

Explainer Video Case Studies: What Worked for Public Transit and Why Public transit systems play a crucial role in providing efficient and sustainable transportation options for communities around the world. However, getting people to use public transportation instead of driving their cars can be a challenge. That's where explainer videos come in. Explainer videos are short, engaging videos that explain a concept or product in a simple and easy-to-understand way. They can be a powerful tool for public transit systems to educate the public about the benefits of using public transportation and encourage more people to give it a try. In this post, we'll take a look at some real-life case studies of public transit systems that successfully used explainer videos to promote their services and increase ridership. Case Study 1: The New York City Subway The New York City Subway is one of the largest and busiest public transportation systems in the world. To help educate riders about the different services available and how to navigate the complex system, the New York City Transit Authority created a series of explainer videos. These videos covered topics such as how to use the subway map, how to buy a MetroCard, and how to transfer between different lines. By making this information easily accessible and understandable through engaging videos, the New York City Subway was able to increase rider confidence and encourage more people to use public transportation. Case Study 2: The London Underground The London Underground, also known as the Tube, is another iconic public transit system that serves millions of passengers every day. To help reduce overcrowding during peak hours, Transport for London created an explainer video campaign to encourage passengers to consider alternative travel times. These videos highlighted the benefits of traveling during off-peak hours, such as shorter wait times and more comfortable journeys. By using a mix of animation and real-life footage, Transport for London was able to effectively communicate this message to passengers and ultimately reduce congestion during peak times. In both of these case studies, the key to success was creating informative and engaging explainer videos that resonated with their target audiences. By focusing on the benefits of using public transportation and addressing common concerns, these transit systems were able to effectively promote their services and increase ridership. If you work for a public transit system or are looking to promote sustainable transportation options in your community, consider creating your own explainer videos. By following the example of these successful case studies, you can effectively educate the public about the benefits of using public transportation and encourage more people to make the switch from driving to taking the bus or train.