Explainer Videos and the Airlines Buyer’s Journey: A Strategic Guide

In today's fast-paced digital world, airlines are constantly looking for new and innovative ways to attract and retain customers. One effective tool that has gained popularity in recent years is the use of explainer videos. These short, engaging videos are designed to educate and inform potential customers about a product or service in a quick and entertaining way. Explainer videos are especially valuable in the airline industry, where competition is fierce and customers have a wide range of options when it comes to booking flights. By creating informative and visually appealing videos, airlines can effectively communicate their unique selling points and differentiate themselves from their competitors. But how exactly can airlines use explainer videos to enhance the buyer's journey? Here are some strategic tips to help airlines make the most of this powerful tool: 1. Introduce Your Brand: Use explainer videos to introduce your airline's brand and showcase what sets you apart from the competition. Highlight your unique selling points, such as exceptional customer service, a wide range of destinations, or innovative in-flight amenities. 2. Simplify Booking Process: Make it easy for customers to book flights by creating explainer videos that walk them through the booking process step by step. Highlight any special offers or discounts available, and provide clear instructions on how to complete a booking. 3. Showcase Destinations: Use explainer videos to showcase your airline's top destinations and inspire customers to book their next trip. Highlight the key attractions, activities, and experiences that make each destination unique, and give customers a taste of what they can expect when they arrive. 4. Highlight Safety Measures: In light of the ongoing COVID-19 pandemic, safety is a top priority for travelers. Use explainer videos to reassure customers about the safety measures your airline has in place, such as enhanced cleaning procedures, social distancing protocols, and mask requirements. 5. Provide Customer Support: Use explainer videos to provide customers with helpful tips and information, such as baggage allowances, check-in procedures, and flight status updates. Address common questions and concerns to help customers feel more confident and informed. In conclusion, explainer videos can be a valuable tool for airlines looking to enhance the buyer's journey and attract more customers. By creating engaging and informative videos that showcase your brand, simplify the booking process, showcase destinations, highlight safety measures, and provide customer support, airlines can effectively communicate their value proposition and stand out in a crowded market. So, if you're looking to take your airline marketing to the next level, consider incorporating explainer videos into your strategy today.