The must-have guide to increasing conversions on your website.

How can you increase conversions on your website using live video?

Live video is a powerful tool for connecting with people, and it can be even more powerful when you're looking to drive conversions. Great live video content can help your customers feel closer to you, which makes it easier for them to see themselves as part of your brand.

Here are some tips to help you boost conversions using live video:

*Figure out the right platform for the kind of content you want to make and the type of audience you want to connect with. Different platforms have different audiences, so if you're trying to reach a very specific group, you may need to go where they are.

*Get people excited about your product or service before they even watch your live stream. Promote the time and date of your broadcast, but don't give away all the details about what will happen. You want viewers to be curious about what's going down during your stream—so curious that they can't wait to find out!

*Be sure that whatever you're doing in front of the camera really showcases why people should buy from you or use your service. Nothing will turn off an audience faster than a host who seems bored or uninterested in what he's talking about!

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