How to guide customers through purchases on your website.

One of the great things about your website is that you can use it to speak directly with your customers. And we're not just talking about email.

In fact, you can use your website to guide customers through purchases using live video.

Imagine being able to give a face-to-face tutorial at any time, just by clicking a button on your site.

You could even upsell by suggesting other products that pair well with the product your customer is looking at, or add value by offering tips on how to use it.

Of course, there's some new software to install and some technical know-how required to get it set up, but once you've got it running, you'll have a very powerful tool for converting visitors into customers.

If you're selling products on your website, you already know how important it is to make the purchase process as seamless as possible. It's a huge bummer for customers when they get all the way through checkout only to find that the delivery date is too far away for them or that their payment wasn't accepted.

That's where live video comes in. By using live video on your website, you can guide customers through the purchasing process in real-time, answer questions about product availability and shipping, and offer assurance that the payment went through correctly.

Live video is also a great way to show off more of your company's personality. Customers like to feel like they're interacting with a person rather than a robot or a faceless business entity—and if you have an engaging, fun personality, that can be enough to sway them into making a purchase!

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